Digital Marketing Executive

JOB PURPOSE

We are looking for a hands-on Digital Marketing Executive who can independently plan, execute, manage, monitor and optimize the company’s digital marketing activities. The candidate will directly handle social media, digital campaigns, Google Ads, Meta Ads, SEO, website marketing, content creation, lead generation, email marketing, analytics and competitor research as an in-house execution role.

1. Digital Marketing Strategy & Campaign Management

Independently plan, execute, monitor and optimize online campaigns; develop monthly/quarterly plans for brand awareness, lead generation, customer acquisition and engagement; track and improve performance.

2. Social Media Marketing

Personally manage Instagram, Facebook, LinkedIn, YouTube and relevant channels; create and publish posts, reels, videos and creatives; maintain content calendars; monitor engagement, reach, followers and leads; respond to customer interactions.

3. Paid Advertising / Performance Marketing

Directly manage Google Ads and Meta Ads, including campaigns, audiences, budgets, keywords, creatives and conversion tracking; monitor CPC, CPM, CTR, CPL, conversions and ROAS; optimize campaigns and prepare reports.

4. SEO & Website Management

Handle on-page/off-page SEO and keyword research; manage website content, landing pages, banners and promotional updates; monitor traffic, user behavior, leads, conversions and search rankings; implement improvements.

5. Content Marketing

Create and manage content for websites, blogs, social media, email campaigns, landing pages and promotional materials; develop content ideas based on products, services, audiences and trends; maintain brand consistency.

6. Lead Generation & Marketing Support

Develop and execute digital campaigns for qualified leads; track, manage and follow up on leads from website, social media, Google Ads, Meta Ads and other digital channels; analyze lead quality and campaign effectiveness.

7. Email & CRM Marketing

Plan and execute email campaigns; manage customer databases and marketing lists; create promotional, informational and follow-up emails; monitor open rates, click-throughs, conversions and

unsubscribes; manage lead nurturing.

8. Analytics & Reporting

Directly monitor performance using Google Analytics, Google Search Console, Google Ads, Meta Business Suite and relevant platforms; prepare weekly/monthly reports; analyze traffic, leads,

conversions, engagement and ROI.

9. Market & Competitor Research

Personally monitor competitors’ digital activities, campaigns, content and social presence; research industry trends, customer behavior and emerging channels; identify opportunities to improve BioGreen’s digital presence.

CANDIDATE EXPECTATION

The candidate must be hands-on and capable of independently executing digital marketing activities. This role is not limited to planning or coordinating work; the selected candidate is expected to

personally manage the day-to-day digital marketing operations of Bio Green.

KEY FOCUS: Brand Visibility • Lead Generation • Social Media • Google Ads • Meta Ads • SEO • Content • Website • Email Marketing • CRM • Analytics • Market Research