SEO Specialist

We are looking for a highly result-oriented SEO professional who can take complete ownership

of organic search growth for our sustainable beauty startup. This role requires someone who is

aggressive in execution, data-driven in decision-making, and consistent in delivering

measurable improvements in keyword rankings, product visibility, and organic traffic. The ideal

candidate should be comfortable being held accountable for weekly progress and long-term

impact.

Key Responsibilities

• Develop, execute, and continuously optimise comprehensive SEO strategies to drive

sustained growth in organic traffic, keyword rankings, and product visibility.

• Conduct in-depth keyword research and optimise website pages, blogs, landing pages,

and product listings to improve relevance, rankings, and conversions.

• Plan and execute on-page and off-page SEO, including high-quality backlink acquisition,

outreach, and content-led link-building strategies to improve domain authority.

• Work closely with content teams to create and optimise SEO-driven blogs, guides, and

educational contentaligned with brand positioning and search intent.

• Monitor and improve technical SEO, including site structure, crawlability, indexing, page

speed, mobile optimisation, and overall site health through regular audits.

• Track, analyse, and report weekly SEO performance, clearly demonstrating

improvements in keyword rankings, search visibility, organic traffic, and product

discovery.

• Use data and insights to identify gaps, opportunities, and competitor strategies, and

aggressively act on them to gain search advantage.

• Stay updated with algorithm updates, SEO trends, and best practices, adapting

strategies proactively rather than reactively.

• Prepare clear, actionable reports and present progress, learnings, and next steps to

management.

Preferred Skills & Experience

• Proven experience as an SEO Executive or SEO Manager with a strong track record of

measurable results, including ranking improvements, traffic growth, and increased

organic visibility.

• Hands-on expertise in keyword research, on-page SEO, off-page SEO, backlink

strategies, content optimisation, and SEO-led blogging.

• Strong understanding of technical SEO fundamentals, including site audits and

performance optimisation.

• Working knowledge of Shopify, including product page optimisation, collections, site

structure, apps, and performance considerations.

• Experience or working knowledge of Google Ads is an added advantage, especially for

aligning paid search insights with organic growth strategies.

• Proficiency with SEO and analytics tools such as Google Analytics, Google Search

Console, SEMrush, Ahrefs, Moz, or similar platforms.

• Ability to measure, interpret, and communicate progress weekly, with a clear focus on

outcomes rather than just activities.

• Highly self-driven, execution-focused, and accountable, with a mindset geared toward

growth and impact.

• Strong communication (English) skills, experience with content, attention to detail, and

the ability to manage multiple SEO initiatives simultaneously.